Excellere 3M - Digital Marketing done well, & Done Right

Tile: Social Media for Your Practice. Done well & Right

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Learning Objectives:

• Understand how HIPPA impacts how you share patient information including photos, video footage, and case details.
• Identify your demographic to convert followers to patients
• Learn how to structure posts for high engagement with your followers

Themes for course description

• Social Media has become necessary form of advertisement and an effective engagement tool for current patients and reaching potential patients.
• Promote your case success and office culture
• We must ensure that we are structuring content that properly obtains patient consent and protects patients’ privacy